Social Bookmarking

In the world of internet and search engine optimization social bookmarking is new thing to do for visitor point of view for your website.

In this method website users stores the links if he/she find that the information is useful for future and can be used further, user generally contains some lists ofwebpage url that either accessible to the public or a specific network, and othet people or users can also share these listing on the basis of category or tags.

The person who store the link can give the permission to user either to view or not.

Some bookmarking websites -

1) www.del.icio.us (Yahoo)
2)www.furl.net (Looksmart)

Social Media Optimization (SMO) New Trend in Search Engine Optmization

From Wikipedia, the free encyclopedia -

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Rohit Bhargava was credited with inventing the term SMO.[1] His original five rules for conducting Social Media Optimization are: [2]

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

As with to search engines, social media is prone to spamming. However, due to the nature of the medium, where users are active participants, networks such as LinkedIn and Facebook have taken against spam to lessen the occurrence of malicious activity. Some social media sites, such as Digg, empower users to bury content that is considered low quality or spam.

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